For the album cover, I did not design the artwork, but I did animate the artwork to be used on various platforms.
Fast X
Challenge: The Fast X soundtrack required design assets that aligned with the franchise’s high-energy, cinematic aesthetic while introducing a fresh, engaging experience across multiple platforms. The challenge was to create a cohesive yet adaptable visual identity that resonated with both long-time fans and new audiences, ensuring consistency across album covers, motion graphics, and promotional content. Solution: As Art Director, I partnered with Artist Partner Group to craft a visual identity that seamlessly integrated static and animated elements. I designed multiple cover artworks and expanded them into dynamic motion content tailored for social media, YouTube, Apple Music, and Spotify Canvas animations. By combining cinematic visuals with modern motion techniques, I ensured the soundtrack’s visual presence felt as immersive and action-packed as the film itself. Outcome: The final assets successfully launched alongside the Fast X soundtrack, ensuring a strong and cohesive visual identity across all major streaming and promotional platforms. The animated visuals increased audience interaction, while the consistent branding strengthened the soundtrack’s association with the film, enhancing its visibility and appeal. The project contributed to a polished, high-quality rollout, reinforcing the franchise’s reputation for delivering premium multimedia experiences.