Wired Heart Beanies

Challenge: TRL4EVA needed a high-impact launch for their reversible beanies, highlighting their unique design and versatility. The challenge was to oversee the entire process—from product design to marketing—while ensuring seamless execution across digital and print assets to maximize sales and brand recognition. Solution: As Creative Director, I led the project from concept to execution. I designed the beanies, collaborated with a manufacturer in China, and created a detailed tech pack to ensure production accuracy. To build a strong brand presence, I designed TRL4EVA’s website, flyers, and marketing assets, crafting a multi-channel launch campaign that included 3D visuals, photoshoots, and digital content showcasing the beanies’ reversible feature. Outcome: The campaign was a major success, making the reversible beanies best-sellers in the TRL4EVA line. The combination of strategic design, precise production, and an integrated marketing approach boosted sales, strengthened brand recognition, and solidified the product’s position as a standout offering.