CAMP MODA

Challenge: CAMPMODA, the Museum of Design Atlanta's lineup of design summer camps, needed a rebrand that would resonate with a diverse audience ranging from 6 to 18 years old. The challenge was to create a brand identity that was both familiar and appealing to multiple age groups, while also feeling fresh and contemporary to engage today’s young audience. Solution: To address this, I introduced a rebranding strategy focused on two key aspects: Familiarity: I selected design elements inspired by popular games like Minecraft and Super Mario, which are widely recognized and loved across different generations. This choice ensured that the branding would connect with a broad range of age groups, providing a sense of familiarity that appealed to both younger and older participants. Innovation: While leveraging familiar elements, I also infused the brand with a vibrant 3D aesthetic to give it a fresh, modern feel. This combination of the familiar with innovative design elements was aimed at keeping the brand relevant and engaging to today’s youth, ensuring its appeal across the age spectrum. Outcome: The rebranding effort effectively created a visually engaging and relatable identity for CAMPMODA. The blend of familiar game-inspired elements with a vibrant 3D design helped to appeal to the camp’s diverse audience, making the summer camps more attractive and contemporary.