CAMP MODA
Challenge: CAMPMODA, the Museum of Design Atlanta’s summer camp, needed a rebrand to appeal to kids and teens (ages 6–18). The goal was to create a fresh, engaging identity that resonated across age groups while maintaining familiarity. Solution: I developed a branding strategy focused on two principles: · Familiarity – Inspired by popular games like Minecraft and Super Mario, I integrated intuitive, nostalgic design elements. · Innovation – A bold 3D aesthetic blended nostalgia with modern visuals, creating a dynamic and relevant brand identity. Outcome: The rebrand revitalized CAMPMODA’s identity, making it more engaging and visually appealing across its diverse audience. The balance of nostalgia and modernity reinforced the camp’s creative and forward-thinking reputation.