Chosen 1 Sounds

Challenge: Chosen 1 Sounds, a collective of producers offering essential tools for creators, needed a compelling brand identity and e-commerce platform to establish credibility and drive sales. The challenge was to build a cohesive visual identity and marketing strategy that stood out in a competitive digital marketplace. Solution: As the Creative Director, I led the full branding and digital strategy. I developed a logo, mini style guide, and reusable brand assets for consistency across platforms. I built the e-commerce store on Shopify, handling design, copywriting, SEO, and SMS marketing, ensuring a seamless shopping experience while optimizing visibility. Outcome: The launch was a resounding success, with the SMS marketing campaign generating over 50% of total sales. The strategic combination of branding, UX-focused design, and targeted marketing positioned Chosen 1 Sounds for sustainable growth, proving the effectiveness of a well-executed creative and digital strategy.